Who I am.

It's what it did to the people around me. Someone walks into their first CommFit class nervous about being judged, and a few weeks later they're a regular who drags a mate along. Around a third of my class members are there because a friend brought them; nobody was asked to do that.

I've seen people surprise themselves in that field. I've seen a first class end in happy tears. That feeling of watching someone realise exercise is for them; I want it a million more times.

So that's the mission. A million people, introduced to exercise in one form or another. A class, a session, a programme; if you start with me, you count.

Train

Your body responds to how you train; it's the stimulus for change. Every plan is built for you, your capability and the kit you can get to.

Eat

Your body responds to what you eat; it's the fuel for change. Nutrition is personalised to your habits, your preferences and your goals.

Sleep

Your body responds to how you sleep; it's the time for change. We use your data, not guesswork, to make small changes that add up.

Repeat

Consistency wins. Daily, over decades. We build habits and discipline you can keep for the rest of your life.

Qualified personal trainer. Qualified nutritionist. A certificate in executive coaching and a first class degree in Management.

I've competed in most things at least once: CrossFit, Hyrox, obstacle racing including Europe's Toughest Mudder, ultramarathons, Olympic lifting, powerlifting. I've been vegan, keto, fasted, bulked and cut, and learned something from every experiment that's made it into how I coach.

Before coaching I spent 20 years in consumer product businesses, working in nutrition at Weetabix and sleep at Tommee Tippee. These days I mostly use that experience to help businesses look after their teams; that story lives on the corporate page.